Real Madrid regain 1st place with $1.8B brand value

Real Madrid overtake Google, with near perfect brand score of 96.3

By Hulya Omur Uylas

Real Madrid, after losing the top spot to Manchester City last year, have returned as the world's most valuable football club this year with $1.8 billion in brand value, according to Brand Finance's data this week.

With a brand strength score of 96.3 out of 100, the Spanish club has beaten major global brands such as Google, Coca-Cola, Ferrari and Rolex.

On the other hand, Real Madrid are the most followed football club on social media platforms, while brand power is a critical criterion for brands.

Manchester City ranked second in the list of the 10 most valuable clubs with $1.7 billion, followed by their English Premier League rivals Chelsea in 10th place with $897 million.

In addition, the total brand value of the four most valuable Turkish football clubs as of 2024 was determined to be $44 million.

“Sports achievements have a significant impact on the soft power of countries,” said Muhterem Ilguner, the director of Brand Finance Türkiye.

“Success in sports, especially in football, is not a coincidence, and for this, federations must work consistently, decisively and patiently in line with a certain strategy,” he added.


*Writing by Sahika Olgun from Istanbul

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