By Sevgi Ceren Gokkoyun
NEW YORK (AA) — Türkiye's Investment Office launched a high-profile advertising campaign in New York City's Times Square, coinciding with the 79th UN General Assembly.
Digital billboards in the iconic location are displaying such messages as "Invest in Türkiye" and "Nexus of the World," highlighting the country's strategic position at the crossroads of Europe, Asia, and Africa.
The campaign by the Investment Office of the Presidency of Türkiye aims to showcase the country's economic strengths, including its growth, investment-friendly reforms, and skilled workforce. It also emphasizes the country's access to global markets due to its geographic location.
These promotional messages will be shown regularly throughout the span of the UN General Assembly session as New York welcomes international visitors and dignitaries.
The initiative is part of Türkiye's broader efforts to attract value-added and technology-oriented investments, aiming to bolster its position in the global supply chain.
*Writing by Yasin Gungor