By Behcet Alkan
NEVSEHIR, Türkiye (AA) — With its rich history, natural wonders, and cultural heritage, Türkiye's fairy-tale-like Cappadocia is attracting millions of visitors from around the world.
Cappadocia, a UNESCO World Heritage site located in the heart of Türkiye, has become a standout destination in global tourism, known for its iconic fairy chimneys, rock-carved churches, monasteries, underground cities, and its famous hot air balloon tours.
The region has expanded its appeal worldwide thanks to recent promotional efforts.
It now attracts tourists from nearly 170 countries, including China, the US, Russia, Australia, South Africa, and Norway, as well as Japan, where it has long been popular. In recent years, Cappadocia has also become a favorite for domestic travelers.
- Global appeal, high-end tourism
Yakup Dinler, secretary-general of the Türkiye Hoteliers Federation (TUROFED), told Anadolu that Cappadocia has become a top destination for international visitors.
“Recognition of Cappadocia, which began in the 1960s when French tourists discovered the region, first spread to Europe and then to the Far East and today, has reached all parts of the world,” Dinler said.
“Cappadocia has become a region that attracts tourists from everywhere, except Antarctica, and hosts high-income tourists.”
Dinler highlighted that while Cappadocia initially thrived on cultural tourism, it has since diversified to include those making the trip for religious motivations, sports events, and just a ride on one of its renownded hot air balloons, with social media-driven tourism emerging as a new trend.
“Cappadocia is not just a place to visit churches or ride in balloons; some people come here just to take photos,” he said.
In the past, it was synonymous with Japanese tourists, but today, the place also receive visitors from India, Latin America, and the Far East, he said.
- Unrivaled
Although Cappadocia does not draw as many visitors as Türkiye's Mediterranean resort of Antalya or the global hub of Istanbul, Dinler emphasized that it leads in tourism revenue.
“The average spending per tourist in Cappadocia is higher than in any other region (in Türkiye),” he said.
Abdullah Inal, an official from the Cappadocia Tourism Region Infrastructure Service Union, said the diversification of tourism in the region has brought in a variety of tourists.
Inal noted that while the region attracts visitors from nearby countries like Bulgaria and Greece by bus, it also welcomes travelers from across continents who arrive by air.
“Cappadocia has no rivals when it comes to its cultural significance, fairy chimneys, and balloon tours,” he said.
“The Matera in Italy is considered close to us by world tourism experts, (but) the number of guests they receive does not even correspond to 10% of the number of guests we receive.
“There are fairy chimney-like formations in Iran, but they have no place in (the field of) tourism. Thus, when we say Cappadocia at fairs abroad, people know.”
During the first eight months of 2024, Cappadocia hosted 2.92 million domestic and international visitors in its museums and archaeological sites. The region saw 4.82 million tourists in total last year.