Turkish dessert maker Waffle Works steps up efforts to expand abroad

By Kerem Alp Eren Kaya

ISTANBUL (AA) - Turkish dessert company Waffle Works is looking to expand abroad.

It plans to open branches in key locations such as Europe and Dubai, it said in a press release on Tuesday.

The firm, which has more than 30 branches throughout Türkiye, aims by the end of the year to more than double this number to 70.

Waffle Works has gained a solid place in the market thanks to its investments in quality and brand awareness. For instance, the decision to use real Belgian chocolate in their products boosts the quality of their goods.

The fact that it is recognized in all 81 Turkish provinces nationwide shows it has reached broad public awareness.

Providing comprehensive support to franchisees, Waffle Works helps in a wide range of areas from marketing to employment.

The importance given to digitalization is reflected in menu optimizations and efforts to improve the customer experience.

Strategic advertising and marketing measures against economic fluctuations are also among the brand's strengths.

Gokhan Akca, Waffled Works founder and CEO, said the firm aims to make a difference in the sector with a business model based on quality and innovation.

With the use of real Belgian chocolate and the support provided to franchisees, the brand aims to offer value to its customers and business partners.

For investors and entrepreneurs, Waffle Works offers long-term potential beyond short-term success.

The company can be contacted via its official website and social media channels.

Joining Waffle Works' vision of becoming the global brand of the future is an opportunity for investors and entrepreneurs, the company says.